Getting The Most Out Of Meta-Tags


Title meta-tag

What are meta-tags?

Meta-tags are designed to hold information about the HTML page itself. In contrast to the content of the page, which is about a specific subject, meta-tags tell browsers, search engines and other designers about the page itself; what the page is about, who wrote it, how it should be displayed, etc.

Meta-tags are standard HTML tags, and should always appear in the Head tag of the document. They take the form:

<meta name="tagname" content="information"> or
<meta http-equiv="headername" content="header value">

As you can see above, there are two types of meta-tag, but we should only be concerned with the first one; the second allows web page designers to send information to browsers as if it had come from the web server itself. There is also one special meta-tag, the title tag, which takes the form:

<title>the title of the page</title>

There is no limit to the number of meta-tags you can have on a page, or on the types of information you can put in them, but practically, there is no point in adding meta-tags to your page without a purpose. Search engines will only read five or six meta-tags at the most, so you should try to limit your meta-tags to these.

Title meta-tag